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Subject: Unsolicited Electronic Messages Ordinance: An Industry Guide
From: Reasonable Spread

Q: How to comply with "Unsolicited Electronic Messages Ordinance" when sending out mass commercial emails?

A:

  1. Opt-out / unsubscribe link is required.
  2. Human-collected email addresses will not offense against the Ordinance but robot/software.
  3. Opt-in / permission based email marketing is the best practice.

Reference:

  • The UEM Ordinance: A General Guide PDF format - best viewed with the latest version of Acrobat reader
  • The UEM Ordinance: An Industry Guide PDF format - best viewed with the latest version of Acrobat reader
  • 《 非 應 邀 電 子 訊 息 條 例 》 ： 一 般 指 引 PDF 格式 - 請以最新Acrobat Reader 軟件閱覽以達最佳效果
  • 《 非 應 邀 電 子 訊 息 條 例 》 ： 業 界 指 引 PDF 格式 - 請以最新Acrobat Reader 軟件閱覽以達最佳效果

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